The Five Biggest Health Care Trends among Todays Health Care Consumers in America
Convenience
Americans are looking for convenient health care options when they are looking for a doctor.
According to Deloitte’s 2016 Consumer Priorities in Health Care Survey, 25% of Americans currently use or have used a retail clinic, and 42% currently use or have used an urgent care clinic.
Young consumers are especially looking for more convenient healthcare rather than a long term relationship.
According to an article in C Space by Katrina Lerman, 28% of people under 35 say that they don’t have a primary care doctor, compared to 10% of people over 55.
Personalization
According to Deloitte’s 2016 Consumer Priorities in Health Care Survey, personalization is a top concern for people.
People want to be understood and cared for. Doctors who personalize a visit for their patient are more likely to see that patient again.
Technology
52% of consumers report searching online for health care or wellness information, and 27.6% of younger consumers say they self-diagnose before seeing a doctor in person.
Having easy-to-access applications and technology will not only improve customer experience but also retain their current patients.
Transparency
Consumers want to know everything they are getting when signing up for a health plan. The cost, the benefits, the doctors that are in network; it is all important. Being straight up with your customers will keep them happy and satisfied.
Education
According to a 2015 study from NBER, employees generally picked health insurance plans that weren’t cost-effective based on their actual medical spending. Another recent study from C Space Health revealed that 35% of younger consumers lack information about available health insurance options and the pros and cons of each.
Cosmo Insurance Agency is an independent insurance agency serving surrounding communities in New Jersey. Cosmo keeps its promise to assure an efficient and creative approach to the services we offer. Each of our clients experience a personalized and long-term relationship with us. Our New Jersey based team of health brokers guides our clients in helping them choose the most cost-effective options. By incorporating the latest in technology-based tools and laws on healthcare, employee benefits, life insurance and finance, we keep our clients up-to-date with the plans that encompass all of their needs, whether it is individual or group insurance.
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