Sure, everyone thinks they have the smartest baby in the world, but you know yours is the smartest (don’t worry, we won’t tell).

Here are three steps you can take today to invest in your baby’s brain development that can pay off for them tomorrow.

1. Read to them and talk to them… a lot
So maybe your smart baby can’t read yet. Reading aloud to them actually is key to their brain development. According to American Academy of Pediatrics research, “children read to during infancy and preschool years have better language skills when they start school and are more interested in reading.” ¹ It pays off. A study of 3 to 5-year-olds who were read to at least three times per week revealed they were twice as more likely to recognize all the letters and understand words in context. And your child’s academic success at ages 9 and 10 can be attributed to the amount of words and talk they hear from birth to age 3. ²

2. Making a baby smarter is child’s play
Making the stuffed bunny go hop, hop, hop may not seem like you’re doing much for your baby’s brain, but you actually are. Seventy-five percent of a baby’s brain development happens after birth, and playtime with your baby is a key way they learn about the world.³ Research shows play activities provide your baby with a nurturing environment and parental bonding key to their brain development.

3. Start saving for college now
All these investments of time and energy to help your baby’s brain develop probably mean you have your own mental picture of them going to college. If that’s the case, the sooner you start saving to help them with their education, the better. There are a number of financial solutions that can help you save for your child’s future.

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