The world of insurance and financial wellness is vast and, at times, complex. But for leaders like Yanela Frias, Prudential’s president of group insurance, it’s all about creating a meaningful impact for everyone. As Prudential’s most senior Latina, Yanela Frias has a compelling story to tell about her drive to prioritize financial well-being for the diverse workforces of today.
A Personal Connection to Financial Wellness
Having Cuban roots and being the first in her family to attend college, Frias’s journey is inspiring. From her family’s brave decision to leave their homeland in search of better opportunities in the U.S. to her witnessing firsthand the struggles her parents endured, she learned the true meaning of financial insecurity. Such early experiences molded her passion for advocating for accessible financial solutions.
“Growing up in a family where financial security was far from guaranteed, I witnessed the need for proper financial planning and understood the importance of having access to the right resources and knowledge,” says Frias.
Diverse Populations, Diverse Needs
Prudential’s mission is not just about selling insurance policies but creating a tangible difference in the lives of their clients. Frias emphasizes the importance of understanding diverse needs and tailoring solutions accordingly. After all, every ethnicity, every background brings its own set of aspirations and challenges.
Frias states, “It’s essential to recognize and cater to the unique goals and objectives of every ethnicity. We are laser-focused on reaching diverse populations and providing them with tailor-made solutions.”
From Awareness to Action
Despite the myriad of benefits offered by employers, a significant gap exists between the available resources and the employees’ understanding of these benefits. Frias emphasizes the importance of bridging this gap.
“We aim to deepen the connection between employees and the benefits they have access to. By providing them with the right resources and segmented strategies, we help them make informed decisions,” she adds.
Considering the vast disparities among employee populations, from those working in white-collar jobs with access to technology to those on the warehouse floor, Prudential’s approach is versatile. The focus remains on education, be it through AI-powered tools, videos, or in-person discussions.
Holistic Wellness is the Goal
The post-pandemic world has made it evident that an employee’s wellness isn’t just about financial security but a combination of holistic factors. When employers demonstrate their commitment to an employee’s well-being, the results are evident. Trust builds, productivity increases, and loyalty deepens.
“Employees inherently trust their employers. When businesses embrace their role in ensuring employee wellness, it translates into a more harmonious, efficient, and committed workforce,” Frias concludes.
In a rapidly evolving workforce landscape, leaders like Yanela Frias and institutions like Prudential are leading the way by setting examples of inclusive growth and holistic wellness. The journey from financial security to overall well-being is a testament to their commitment to every individual they serve.