Fertility benefits are becoming increasingly popular among employers looking to enhance their business. These benefits can be a valuable tool in retaining talent, promoting a positive company culture, enhancing diversity, equity, and inclusion (DEI) efforts, and reducing employees’ financial burdens. Employees are searching for specific benefits and perks through their jobs, making it essential for employers to adapt and find new ways to attract and retain talent.
The Society of Human Resource Management reports that working mothers are more likely to be passed up for new jobs than other employees. By offering fertility benefits, employers show that they value family planning and are open to the family unit, promoting a positive company culture. Fertility benefits also provide employees with access to start and grow their family, leading to greater life balance, which has been shown to improve employees’ mental health, performance, and commitment to the company.
In addition to promoting a positive company culture, fertility benefits can also help enhance DEI efforts. Employers want their benefit plans to meet the individual and be meaningful, and fertility benefits can be a cost-effective way to retain employees. By offering fertility benefits, employers can show that they value all individuals’ family planning, regardless of their gender, sexual orientation, race, or income. However, it is essential to ensure that all employees are eligible for the benefit, and employers should avoid excluding LGBTQIA+ employees.
Employers must also consider the potential positive and negative impact of implementing fertility benefits. Companies must ask themselves how fertility benefits fit into their overall benefit package and demonstrate who they are as an employer to their employees and potential employees. Employers must also consider who is eligible for the benefit and who is not.
In conclusion, fertility benefits are a valuable tool in promoting a positive company culture, enhancing DEI efforts, and retaining talent. Employers who offer fertility benefits demonstrate that they care about their employees and are committed to meeting their needs.