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FitBit Buys Twine Health to Expand Its Health Care

Fitbit buys Twine Health

Fitbit has announced that they will be purchasing Twine Health.  Twine Health is a health coaching platform that helps people achieve their fitness and health goals.

Twine Health helps people with chronic conditions, such as diabetes and hypertension, manage their condition. Not only do they coach you with your health loss and fitness goals, they can also coach you if you are trying to quit smoking.

“Twine Health has delivered powerful results for patients managing conditions like diabetes and hypertension – two key focus areas for Fitbit, which together affect approximately 105 million people in the U.S. alone,” said James Park, co-founder and CEO of Fitbit, in prepared remarks. “When combined with our decade-plus of experience empowering millions of consumers to take control of their health and wellness, we believe we can help build stronger connections between people and their care teams by removing some of the most difficult barriers to behavior change. Together, we can help health care providers better support patients beyond the walls of the clinical environment, which can lead to better health outcomes and ultimately, lower medical costs.”

Fitbit is hoping to create a brand that contributes positively to the health care industry.

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